10 Competitive Analysis Templates for Businesses This Year
In today's business landscape, staying ahead of the competition is crucial. Competitive analysis allows businesses to gain valuable insights into their competition and the market. By utilizing one of the ten templates available,
Knowing your direct competitors is invaluable which is why it's important to get started tracking them to gain a competitive advantage.
We compiled these competitive analysis templates that you can incorporate into your business strategy. With these templates, businesses can identify areas for improvement and growth, capitalize on new opportunities, and ultimately achieve greater success. Check them out and start making informed decisions for your business!
1. ClickUp’s Competitive Analysis Template (Editor’s Pick)
ClickUp offers a comprehensive Competitive Analysis Template that helps businesses gather and organize information about their competitors. The template includes an overview section where businesses can document their key competitors, their products or services, and their overall market position. Users will also find a SWOT analysis section where they can document their competitor's strengths, weaknesses, opportunities, and threats. This provides a comprehensive view of the competition and helps businesses identify areas where they can gain a competitive advantage.
Overall, the ClickUp Competitive Analysis Template provides a complete template for businesses to analyze their competition and develop strategies for improving their own products and services. It is a valuable tool for businesses looking to gain a competitive advantage in their respective markets.
Main Elements of this Competitive Analysis Template
ClickUp’s Competitive Analysis template includes:
- Section for comparing the features and benefits of the competitor's products or services with their own
- Section for analyzing the competitor's pricing strategies to help identify opportunities for adjusting their own pricing strategies
- Section to document the competitor's marketing strategies, including their branding, advertising, and social media presence
How to Use This Template
Highly effective teams can use the ClickUp Competitive Analysis Template to make a comparative analysis of various factors and elements.
First, hit “Get Free Solution” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.
Next, invite your team to your Workspace to start collaborating.
Take advantage of the multiple views to visualize deliverables in different categories.
Finally, have your team add important details to the pre-built Custom Fields, such as goals, project progress, and objectives to get the most complete details of your projects and tasks
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Get started with ClickUp’s Competitive Analysis template for free, no credit card required
2. ClickUp Competitive Analysis Pricing Template
ClickUp's Competitive Analysis Pricing Template is a competitive analysis tool that helps businesses analyze their competitor's pricing strategies and compare them to their own. The template includes an overview section where businesses can document their key competitors and their pricing strategies. The template includes a section for documenting the pricing of the competitor's products or services and comparing it to your own pricing. This helps businesses identify areas where they may be falling short or where they can adjust their own pricing strategies to remain competitive.
Main Elements of this Competitive Analysis Pricing Template
- Template includes a section for comparing the value provided by the competitor's products or services with your own
- Section for analyzing price sensitivity, including how customers respond to changes in pricing
- Framework for businesses to analyze their competitor's pricing strategies and make data-driven decisions about their own pricing
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Get this Competitive Analysis Pricing Template here
3. ClickUp Competitor Tracking Template
ClickUp's Competitor Tracking Template helps businesses keep track of their competitors and stay informed about market trends. This template can help businesses gain a comprehensive understanding of their competition. The template includes a section for tracking market trends, such as new product releases, changes in consumer preferences, and emerging technologies. This helps businesses adapt to changing market conditions and remain competitive.
Main Elements of this Competitor Tracking Template
- Overview section where businesses can document their key competitors and their overall market position
- Create a profile of each competitor, including their products or services, pricing strategies, marketing tactics, target markets, and customer experiences
SWOT analysis section where businesses can document their competitor's strengths, weaknesses, opportunities, and threats
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Add this Competitor Tracking Template to your ClickUp Workspace
4. ClickUp SEO Competitor Analysis Template
The ClickUp SEO Competitor Analysis Template is a search engine optimization (SEO) SEO template that marketing teams can use to analyze their competitors' online presence and SEOsearch engine optimization (SEO) strategies. The template starts with an overview section where businesses can document their key competitors and their online presence. Use this template to analyze the competitor's content strategy, such as the type of content they produce, how often they publish it, and how it performs in search results. The template also includes a section for analyzing the competitor's social media presence, including which platforms they use, how often they post, and how engaged their audience is.
Main Elements of this SEO Competitor Analysis Template
- Section for analyzing the competitor's domain and website, such as their domain authority, backlink profile, and overall site structure
- Identify valuable SEO opportunities for your website
- Track progress towards success with easy-to-use visuals
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Complete your SEO plan with this SEO Competitor Analysis Template
5. ClickUp Comparative Market Analysis Template
Businesses can use ClickUp's Comparative Market Analysis Template to analyze their market and understand how they compare to their competition. The template helps businesses document key information about their industry or market segment, including market size and trends. Use this information for analyzing the overall market, including key trends and drivers, potential threats, and opportunities for growth. Make data-driven decisions about your own products, services, and marketing strategies with the help of this template.
Main Elements of this Comparative Market Analysis Template
- Compare competitor products or services, pricing strategies, marketing tactics, target markets, and customer experiences
- List down target customer base, including demographics, behaviors, and preferences
- Different sections for various market options for your business
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Get this free Comparative Market Analysis Template from ClickUp
6. ClickUp Data Analysis Findings Template
The ClickUp Data Analysis Findings Template is a template that helps businesses organize and present their data analysis findings in a clear and concise format. The template includes a section for summarizing the key findings of the data analysis, including any trends, patterns, or insights that were uncovered. By organizing and presenting findings in a structured format, businesses can more easily communicate their results and take action based on their analysis.
Main Elements of this Data Analysis Findings Template
- Includes an overview section where businesses can provide background information on the data analysis project, including its purpose and scope
- CustomizableCustomizeable document template for providing a detailed explanation of the findings of the data analysis, including any conclusions that can be drawn from the data
- Use template to develop an action plan based on the insights gained from the data analysis
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Get this Data Analysis Findings Template here
7. ClickUp Benchmark Analysis Template
The ClickUp Benchmark Analysis Template can help teams and businesses compare their performance to industry benchmarks, competitor performance, or other relevant standards. The template includes a section for conducting a gap analysis, which involves comparing the current state of the business to the desired state. This helps businesses identify areas where they need to improve in order to meet the benchmark standards. Identify areas that require improvement and develop effective strategies to meet or exceed those standards.
Main Elements of this Benchmark Analysis Template
- Section for collecting benchmark data, such as industry trends, competitor performance, or other relevant data
- Compare business's performance to the benchmark data collected in the previous section
- Provide background information on the benchmark analysis project, including its purpose and scope
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Complete your ClickUp Workspace with the Benchmark Analysis Template
8. ClickUp Market Analysis Template
The ClickUp Market Analysis Template is a tool that helps businesses analyze their target market and understand the factors that influence customer behavior and purchasing decisions. The template includes a section for segmenting the market into distinct groups based on characteristics such as demographics, psychographics, or behavior. This helps businesses tailor their marketing efforts to specific segments and better understand their needs and preferences.
Main Elements of this Market Analysis Template
- Analysis section where businesses can document their strengths, weaknesses, opportunities, and threats
- Comprehensive view of the business's position in the market and helps identify areas where they can gain a competitive advantage
- Add background information on the market analysis project, including its purpose and scope
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Add this Market Analysis Template to your Workspace for free
9. Word Competitive Analysis Chart Template
This Competitive Analysis Chart Template for Word is an easy to use and customizable template. It includes an overview section where businesses can describe the purpose and scope of the competitive analysis project. It allows users to add and organize the profiles of each competitor, including their products or services, pricing strategies, marketing tactics, target markets, and customer experiences. This helps businesses gain a comprehensive understanding of their competition.
Main Elements of this Competitive Analysis Chart Template
- Comparison chart where businesses can compare their performance to that of their competitors
- Document competitor strengths, weaknesses, opportunities, and threats
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10. Competitor Analysis Presentation Template
The Competitor Analysis Presentation Template is great for creating a professional-looking presentation that compares and analyzes your own performance against competitors. Use the template to present various competitor information such as products or services, pricing strategies, marketing tactics, target markets, and customer experiences. Use this to present and identify areas you and your business can get a competitive advantage.
Main Elements of this Competitor Analysis Presentation Template
- Present the business's position in the market in detail
- Communicate your competitive position in a clear and concise manner
- Make a visual comparison charts that highlight key differences between you and your competitors
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How to Best Your Competition with TheseUse Your Competitive Analysis Templates
Here are some tips on how to best use your competitive analysis template:
Determine who your main competitors are in your industry or market segment. This may involve conducting research and analyzing market trends.
Collect data on your competitors, including their products or services, pricing strategies, marketing tactics, target markets, and customer experiences.
Analyze data using your competitive analysis template. Look for patterns, strengths, and weaknesses in your competitors' strategies.
Use the insights gained from your analysis to identify areas where your business can improve and capitalize on new opportunities. This may involve developing new products or services, adjusting pricing strategies, or implementing new marketing tactics.
Develop a plan of action that outlines specific steps your business can take to remain competitive.
Keep your competitive analysis template up to date and continue to gather new data over time.
These steps along with your template can help your business can gain valuable insights into your competition and make more informed decisions about your own products and services. Ultimately, this can lead to greater success and a stronger market position.
Competitive Analysis Templates for Every Team and Business
Competitive analysis helps businesses stay competitive in their respective markets. By monitoring the competition, businesses can make informed decisions about their own products, services, and marketing strategies, ultimately leading to greater success.
Along with its templates, ClickUp offers a variety of views, functions, features, and tools to help you streamline all aspects of your business in one place. Discover how ClickUp can overall improve your business strategies with a free account. Sign-up today!