10 Best Campaign Management Software Tools in 2023

Posted by The Friday Team

Last updated: September 20, 2023

Navigating through the world of campaign management can be complex, with so many tasks to keep track of. But the right campaign management software can streamline your workflow and make everything run smoothly.

Today, we're exploring the top 10 software solutions that are game-changers for anyone managing marketing campaigns.

Get ready to discover tools that will help make your daily work simpler and more organized. Here's to making your professional life easier and more efficient!

What Should You Look for in Campaign Management Software?

When selecting the best Campaign Management Software, there are a few critical factors to consider:

Connected workflows: A good campaign management software should allow you to track the progress of different tasks and activities involved in a campaign
Aggregated information: The software should collect data from different sources and present it in a way that’s easy to understand
Integrations: One of the greatest advantages of campaign management software is that it stores all your information in a single place and integrates with the key apps you already use
Real-time visibility: You’ll want to be able to see the latest information about your campaigns at any time so you can make informed decisions about the campaign and identify potential problems
Collaboration: Marketing campaigns involve cross-functional teams, so the ability to collaborate within the software is crucial. The right tool should facilitate easy communication between team members, offer options for sharing tasks and documents, and provide a centralized workspace
Customization: Every campaign is different, and your software should be able to reflect that. Opt for tools that offer customizable dashboards, workflows, and reports to adapt to the unique demands of your campaigns

Keep these key features in mind as we explore the top 10 campaign management software solutions below!

The 10 Best Campaign Management Tools to Use in 2023

1. ClickUp

See the 15+ views in ClickUp to customize your workflow to your needs

ClickUp is an all-in-one productivity platform to align teams, tasks, and goals in a single place.

The platform offers hundreds of project management tools and advanced features to fuel team collaboration across different functions. Whether you need to share marketing assets or optimize campaigns across the organization, you have all the tools within reach to build a powerful campaign management system.

Use the marketing plan templates and content calendar templates to set up a successful campaign strategy. And generate blogs, case studies, campaign ideas, and more with ClickUp AI!

ClickUp best features

Scalable for sales and marketing teams
Threaded comments that you can assign and edit to streamline action items
Real-time editing in ClickUp Docs and Whiteboards
Thousands of ClickUp templates to jumpstart marketing efforts
Integrations to connect 1,000+ other work apps
Marketing automation tools to manage multiple channels in one place

ClickUp limitations

Requires a bit of training to get started
Not all views are available on mobile, yet

ClickUp pricing

Free Forever Plan
Unlimited Plan: $7/month per user
Business Plan: $12/month per user
Business Plus Plan: $19/month per user
Enterprise Plan: Contact for pricing
ClickUp AI: $5/month per user

ClickUp ratings and reviews

G2: 4.7/5 (8,326+ reviews)
Capterra: 4.7/5 (3,723+ reviews)

2. ActiveCampaign

via ActiveCampaign

ActiveCampaign for Marketing is a powerful automation platform that connects your marketing campaign management tools and channels together to create automated workflows.

It offers a wide range of features to help manage your marketing campaigns, such as email marketing tools, automated workflows, CRM features, and landing page builders.

Active Campaign integrates with the ProjectManager app to sync campaign automation and manage tasks and projects.

ActiveCampaign best features

Campaign scheduling
Great UX
Campaign analytics

ActiveCampaign limitations

Email automations not intuitive
Limited email reporting
Heavy learning curve

ActiveCampaign Marketing Plan pricing

Plus: $49/month
Professional: $149/month
Enterprise: Contact for pricing

ActiveCampaign ratings and reviews

G2:4.5/5 (10,280+ reviews)
Capterra: 4.6/5 (2,234+ reviews)

3. Mindmatrix

via Mindmatrix

Streamline your marketing and sales processes with Mindmatrix automation software.

With Mindmatrix, you can create personalized marketing campaigns, automate your marketing tasks, and track the performance of your campaigns all in one place. It offers concierge services that can help you set up your campaigns and automate your marketing tasks.

Mindmatrix stands out for its advanced automation features and concierge services. However, some users report that it can take a long time to launch new campaigns and that it could use more marketing templates.

Mindmatrix best features

Excellent automation features
Concierge services set up email and social automation for you

Mindmatrix limitations

Takes time to launch new campaigns
Lacking comprehensive marketing templates

Mindmatrix pricing

Contact for pricing

Mindmatrix ratings and reviews

G2: 4.5/5 (68+ reviews)
Capterra: 4.5/5 (44+ reviews)

via Social Champ

Social Champ is a tool for managing social media campaigns. It allows you to schedule posts across multiple platforms, engage with your audience in real time, and analyze your social media performance.

The software offers bulk uploading and content suggestions, making it a comprehensive solution for organizing and managing social media campaigns.

Reviewers say that Social Champ is a great value for the price and that they provide excellent customer service. However, some users complain about its functionality and technical issues.

Great value for the price
Outstanding customer service

Users complain about mobile app functionality
Users report some technical problems

Free
Champion: $26/month
Business: $89/month
Agency: Contact for pricing

G2: 4.4/5 (27+ reviews)
Capterra: 4.4/5 (55+ reviews)

5. trendHERO

via trendHERO

trendHERO is an Instagram analytics and marketing tool that's designed to aid influencer marketing campaigns.

It provides in-depth analytics, audience insights, and influencer discovery features.

With the ability to track campaign performance and analyze competitor accounts, trendHERO is a solid choice for managing influencer marketing efforts on Instagram.

trendHERO best features

User-friendly, highly visual platform
Fake follower finder tool
Find the best influencers for your brand

trendHERO limitations

Analyzing data can take a very long time
The deep feature set comes with a corresponding price tag
Reviewers didn't love the frequent popup notification boxes

trendHERO pricing

Free
Lite: $16/month
Pro: $40/month

trendHERO ratings and reviews

G2: 4.4/5 (79+ reviews)
Capterra: N/A

6. Adobe Campaign

via Adobe Campaign

Adobe Campaign marketing platform helps businesses of all sizes create, manage, and track their marketing campaigns across multiple channels.

With Adobe Campaign, you can create personalized email campaigns, landing pages, and social media posts and then automate your marketing tasks so that you can focus on other things.

Reviewers love its predictive AI, CRM software integration, and comprehensive customer data management. However, some users feel there are not enough documentation and training materials and that the software is challenging to use.

Adobe Campaign best features

Comprehensive customer data management
Predictive AI for email marketing campaigns
Excellent integration with CRM software

Adobe Campaign limitations

Lacks full documentation and training materials
Challenging to use due to its complexity
Limited customizations

Adobe Campaign pricing

Contact for pricing

Adobe Campaign ratings and reviews

G2: 4.1/5 (343+ reviews)
Capterra: 4.4/5 168+ reviews)

7. HubSpot

via HubSpot

HubSpot streamlines marketing campaigns with its all-in-one platform.

Its Marketing Hub software features campaign management tools such as email marketing, SEO tools, and detailed analytics.

HubSpot enables easy organization of campaigns, tracking their performance, and understanding their impact. It’s a robust solution for marketing campaign coordination and execution.

HubSpot can be a great marketing campaign management software. People love its friendly user interface and excellent customer support. Some users, though, may feel a bit overwhelmed by its extensive options and price point. So keep these in mind as you make your decision!

HubSpot best features

High-quality, high-functioning platform
Many marketing tools and software to choose from
Easy to get started

HubSpot limitations

Not a good option for teams on a budget
No task management system
Limited landing page designs

HubSpot Marketing Hub pricing

Free
Starter: $45/month
Professional: $800/month
Enterprise: $3,600/month

HubSpot Marketing Hub ratings and reviews

G2: 4.4/5 (9,950+ reviews)
Capterra: 4.5/5 (5,650+ reviews)

8. KissMetrics

via KissMetrics

If you’re in the market for advanced customer analytics for targeted marketing campaigns, Kissmetrics might be a good choice for you.

Kissmetrics offers behavior-based automation, segmentation, and email campaign tools. By providing deep customer insights and tracking consumer behavior, Kissmetrics helps you craft personalized marketing campaigns that drive engagement and conversions.

KissMetrics best features

Data visualization
Campaign tracking
Reporting and statistics

KissMetrics limitations

KissMetrics doesn't boast the most straightforward UI
Setup can be a bit tricky
Limited dashboard options

KissMetrics pricing

Silver: $299/month
Business: $499/month
Custom: Contact for pricing

KissMetrics ratings and reviews

G2: N/A
Capterra: 4.3/5 (18+ reviews)

9. Hootsuite

via Hootsuite

Hootsuite is a social media management platform that helps businesses of all sizes manage their social media accounts across multiple platforms.

With Hootsuite, you can schedule posts, track engagement, measure the results of your campaigns, and collaborate with team members.

Hootsuite's marketing campaign tool includes features for campaign planning, execution, tracking, collaboration, and integrations. You can plan successful marketing campaigns from start to finish, execute them across multiple platforms, track their performance, and collaborate with team members.

Hootsuite best features

Easy post scheduling and visual content calendar
Generative AI to help with post creation
Constantly updated with new features

Hootsuite limitations

Limited customer support, according to reviewers
Hootsuite isn't your cheapest option
Auto-publish tool is not always reliable

Hootsuite pricing

Professional: $99/month
Team: $249/month
Business: $739/month
Enterprise: Contact for pricing

Hootsuite ratings and reviews

G2: 4.1/5 (4,006+ reviews)
Capterra: 4.4/5 (3,465+ reviews)

via SproutSocial

Social media management platform Sprout Social is a campaign management tool that helps businesses of all sizes grow their audience, engage with customers, and measure the results of their social media campaigns.

It offers a wide range of features that make it easy to manage social media presence and social media marketing campaigns.

You can schedule posts, track analytics, listen to conversations, and collaborate with team members all in one place. It also provides a wide variety of training resources and support to help you make the most of the platform.

Unlimited social profiles
All-in-one social inbox
Message spike alerts

Reviewers say it's not the easiest onboarding process
Can be a bit costly for smaller teams
Occasional performance issues

Standard: $249/month
Professional: $399/month
Advanced: $499/month
Enterprise: Contact for pricing

G2: 4.4/5 (2,504+ reviews)
Capterra: 4.4/5 (556+ reviews)

If you're ready to start using a campaign management tool to improve your marketing results, ClickUp is a great place to start.

With its wide range of features and comprehensive campaign management and project scope management tools, ClickUp can help you manage your digital marketing campaigns from start to finish.

Create a free account and see how ClickUp can help take your marketing to the next level!

The home for your company

ClickUp is the easiest way to stay in sync with your distributed team. Meetings are optional.

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