10 Best Product Management Tools for 2023 (Free & Paid) | Friday.app

10 Best Product Management Tools for Product Development in 2023

Posted by The Friday Team

If you're looking for the best product management tools to streamline and optimize your team's product development process, you've come to the right place. In this blog post, we'll be identifying some of the top-rated options on the market in 2023 that can help you with everything from design and updates to project tracking and customer feedback. We'll give our expert take on their features, ease of use, cost efficiency, and more, so by the end hopefully you have a better idea which ones are right for your business needs. Let's get started!

1. ClickUp

ClickUp is a powerful, all-in-one productivity platform that small and large teams across industries turn to for a flexible work management software. It offers a feature-rich experience to view your workload, manage your operations, collaborate with the team, and more—no matter what project style you use.

Additionally, managers can create Custom Task Statuses to satisfy their unique workflow and sprint planning requirements and utilize Dashboards to cut down on update meetings and instantly access high-level information at any time. ClickUp can also be connected to over 1,000 other work tools to help bring all your work in one place, keep your most-used apps together, and streamline your workflow. 

Best Features

  • 15+ custom views, including Box, Workload, Timeline, and Gantt view
  • Profiles feature shows what each person is currently working on
  • Custom Fields such as capacity to set weekly work capacity 

Current Limitations

  • Not all views are available in the mobile app yet
  • Customization features can be overwhelming for first time users


  • Free Forever Plan
  • Unlimited—$7 per member/month
  • Business— $12 per member/month
  • Business Plus—$19 per member/month
  • Enterprise—Contact Sales for pricing

Get started with ClickUp for free, no credit card required

2. Roadmunk

Roadmunk is a popular cloud-based project management software that provides businesses and industries with a comprehensive set of product management tools. With Roadmunk, you can prioritize product ideas, capture customer feedback, and communicate your product development strategy through visually appealing roadmaps. By leveraging Roadmunk, teams can align their product vision, streamline development efforts, and drive successful product outcomes.

Best Features

  • Create project roadmaps or choose from pre-designed templates
  • Capture customer feedback and prioritize product ideas
  • Create multiple roadmap views from a single data set

Current Limitations

  • Limited flexibility in customizing some aspects of the roadmap
  • Higher pricing compared to other product management software options


  •  Paid plan starts from $19/user/month

3. Prodpad

Prodpad is a software designed for product managers who aim to build better and more efficient products. It ensures that the users are always aligned with the product goals and guides the teams to achieve product success with useful features. With the Idea Portal, you can collect feedback from the stakeholders, customers, and team members. It makes sure to gather all the ideas and feedback at one spot to discuss them later and decide which ideas should be incorporated into the product roadmap.

Best Features

  • Helps prioritize product ideas by using templates such as the Kano model, ICE scoring, and RICE prioritization to determine which aspects of the product need the most attention
  • Break down large projects into smaller more manageable pieces by using Roadmapping

Current Limitations

  • Issues related to its customization options
  • Can be overwhelming for the users to learn and adapt to all the functionalities quickly


  • Prodpad offers flexible pricing plans, starting at $99/month for up to five users

4. airfocus

airfocus is a powerful product management tool that can help teams prioritize and plan their projects effectively. With airfocus, you can create and manage your product roadmap, set clear objectives and key results (OKRs), and define and track your product features. One of the key features of airfocus is its prioritization framework. It allows you to prioritize your tasks, features, and ideas based on various criteria such as value, effort, and strategic alignment. This helps you make data-driven decisions and focus on what matters most for your product's success.

Best Features

  • Provides visual roadmaps and timelines that give you a clear overview of your product's progress and upcoming milestones
  • Powerful prioritization capabilities that enable product management teams to focus on what matters most
  • Effective road mapping that provides a visual representation of progress and helps teams stay aligned towards product development goals

Current Limitations

  • Primarily focused on prioritization and road mapping features. It may not be a suitable solution for teams looking for a full-fledged product management software that includes features such as market analysis and project tracking
  • May not be the best option for smaller teams or startups with limited budgets as it is a relatively high-priced tool compared to other product management software available in the market


  • Advanced: $69/editor per month
  • Pro and Enterprise: Custom

5. Jira

Jira is a popular project management software that has evolved from being just a bug and issue tracking tool to a full-fledged work management tool which is useful for different use cases including product management. As a product management tool, Jira allows integration with the product roadmap and syncs daily tasks with overall strategy. Jira acts as a central hub for collaboration, coding, and release stages, ensuring everything is streamlined. Jira is also great for testing management as it integrates with a wide range of add-ons which enables QA teams to manage automated and manual tests with ease.

Best Features

  • Intuitive interface makes it easier for anyone to access the tool
  • Customizable workflows, reports, and boards
  • Define and customize workflows that align with their specific product management processes

Current Limitations

  • Steep learning curve for beginners
  • Limited integration for non-developer stakeholders


  • Free for up to 10 users
  • Standard: $7.75 per user
  • Premium: $15.25 per user

6. Productboard

Productboard is a product management platform that helps you streamline your product development process. It offers a comprehensive set of features designed to streamline the product management process and enhance collaboration across teams. Productboard gives your clients and stakeholders the chance to be more involved in the production process to ensure that they know what is going on and make informed decisions.

Best Features

  • Offers project management tools like customizable controls and titles for all team members to use
  • Provides seamless customer support and a user-friendly onboarding process
  • Enables integration with other development tools like JIRA and Azure to ensure 

Current Limitations

  • Pricing may be steep for some small and medium-sized enterprises
  • Interface may be overwhelming to new users


  • Essential: $20 per maker per month
  • Pro: $80 per maker per month
  • Enterprise: Contact sales for pricing

7. GoodDay

GoodDay is a popular tool used for product management and development, which offers a wide range of features to enhance the productivity of teams. With this tool, teams can easily create roadmaps for the development of a successful product, ensuring that the project is executed flawlessly. It is highly sophisticated, intuitive and comes packed with powerful tools that can drive team performance to new heights.

Best Features

  • Empowers teams to implement the Agile methodology, which is a popular demand from teams nowadays.
  • Comes equipped with collaboration features that ensure transparency and accountability within the team
  • Helps with resources as well as budget management, which makes it easier for team members to manage the project within budget constraints

Current Limitations

  • Software has a steep learning curve, and it may take some time for the team to get completely familiar with the tool
  • Software's interface could be improved for better user experience


  • Free for 1-15 users
  • Professional: $4/user per month
  • Business: $7/user per month
  • Enterprise: Custom quote

8. ProofHub

ProofHub is a robust product management tool that helps teams plan, collaborate, and deliver projects efficiently. ProofHub allows product managers to create and organize projects with ease. They can outline tasks, set deadlines, and allocate resources to ensure smooth project execution. The tool offers features to help individuals with on time project delivery and team accountability. ProofHub has a simple and straightforward interface that is great for users with limited to little understanding of project management applications.

Best Features

  • Plan and organize projects with a table view, kanban board, or a gantt chart
  • Assign and prioritize tasks with deadlines, time estimates, and labels
  • Custom workflows show an overview of current task progress


  • Lack of control over email notifications
  • The mobile app is limited, making it difficult to work on the go


  • Ultimate Control: $89/month
  • Essential: $45/month

9. Workfront

Workfront is a project management software that would come in handy for product management tools for product development software. This software is a great solution for creating an efficient project management team and ensuring that deadlines are met. Workfront is widely known to cater to teams who want to streamline their work processes for better productivity, allowing them to effectively collaborate and come up with efficient solutions.

Best Features

  • Allows the organization and storage of various media files and documents
  • Has user-friendly drag-and-drop features that help navigate the interface with ease
  • Provides a centralized platform for all project-related information, allowing team members to access and collaborate on documents, files, and discussions in one place

Current Limitations

  • Some users might find Workfront slightly complex and overwhelming, making it difficult to fully utilize its features
  • Workfront can get a bit pricey, which can be a deal-breaker for small teams or startups with limited budgets


  • Workfront offers different pricing plans to cater to the needs of businesses. 

10. ProductPlan

ProductPlan is an agile roadmap tool that helps product managers plan, visualize, and communicate their strategies effectively.  It offers a range of features to simplify roadmap creation, facilitate communication, and track product strategy and progress. With its user-friendly interface, ProductPlan enables users to create and share high-level, visual roadmaps that keep everyone in the loop.

Best Features

  • Provides an intuitive interface and over 20 pre-designed roadmap templates, making it easy to create professional-looking product roadmaps
  • Enables teams to collaborate effectively by providing a centralized platform for sharing and updating roadmaps
  • Organizations can track the progress of their product development initiatives and align them with their strategic goals

Current Limitations

  • Customize your timeline, lists, tables, and portfolio layouts.
  • Share editable roadmaps with stakeholders without them needing to pay for the tool


  • Basic: $39/editor per month
  • Professional: $79/editor per month
  • Enterprise: Contact for pricing

Benefits of Product Management Tools

Product management tools offer several benefits to businesses and product teams. Here are some key advantages of using product management tools:

Improved Collaboration: Product management tools provide a centralized platform for teams to collaborate and communicate effectively. They allow team members from different departments to share information, track progress, and work together towards common goals.

Enhanced Visibility and Transparency: Product management tools provide visibility into project status, progress, and performance metrics. This transparency allows stakeholders to have a clear understanding of the product roadmap, priorities, and any bottlenecks, fostering better decision-making.

Data-Driven Decision Making: Product management tools often offer analytics and reporting capabilities. They provide valuable insights into user behavior, market trends, and product performance, enabling data-driven decision making and iterative product improvements.

Easy Documentation and Knowledge Sharing: These tools provide a repository for product-related documentation, including specifications, designs, and user research. This centralization of information facilitates knowledge sharing and ensures that critical product information is easily accessible to all team members.

Continuous Improvement and Innovation: By providing a structured approach to product management, these tools enable teams to continuously improve their products and drive innovation. They facilitate capturing user feedback, prioritizing feature development, and iterating based on market needs.

Overall, product management tools help streamline processes, improve collaboration, and drive the success of product development efforts.

ClickUp is a Productf Management Tool and Software

When it comes to project and product management and development, ClickUp offers a wide range of features to help teams with any kind of work. This comprehensive platform is great for task management, collaboration, communication, and progress tracking. Use ClickUp to enhance collaboration and bring all of your work and tools together. Try ClickUp with a free account today!

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