If you've ever run an internal blog, or if you're thinking about starting one, there are a few things to keep in mind when posting. The most important thing is that your posts should be relevant and exciting to employees of your company. Posting humorous content just once a week may work for other companies, but it doesn't guarantee the same results at every company.
Here are three types of ideas for posts for your company’s intranet or internal blog:
For an entertaining and engaging intranet, make sure to post relevant content frequently so all members have something they can enjoy reading and look forward to seeing on their screens each day. This article will cover making posts similar to these engaging and entertaining for your team.
With the dynamic nature of the business world now, team members must communicate quickly and repeatedly if they want to accomplish their goals. Internal blogs and posts allows for that top-down communication where it's not always necessary or feasible for everyone to sit down at a conference table every day.
Companies should have internal blogs for various reasons, but the main one is to make everyone feel connected. Internal blogs are popular with companies because they keep employees engaged and encourage collaboration.
Posting on a consistent schedule is key to keeping employees engaged and looking forward to the next day's blog post, so companies should determine a schedule that works best with their goals for an engaging blog.
For example, some companies find it easier to stick with once a week, while other companies may choose to post every weekday morning or afternoon depending on how quickly they want their content to be consumed.
There are multiples types of communication that may go on your internal blog (like remote work updates, office closures, or special events) but here are three types of posts that should be part of your regular intranet content strategy - home office spotlights/work from home updates, new hire profiles, leadership updates, and customer stories and reviews.
Each type will generally target different employees on the team, so it's essential to understand who is reading what.
This type of post allows the management team to highlight an individual in the office or someone working remotely when they've done something particularly interesting or when they've had an excellent month.
These fun internal blog posts can work to bring your remote team in and feel more connected. Whether it's highlighting employees' work from home setup or just a funny photo, often it's just a simple shout-out that makes people feel good.
Whether for remote employees, outsourced teams, or in-office staff, a post could highlight a long-time employee who is celebrating a season with you—after all, everyone knows what's going on in their lives outside of work!
Giving them this opportunity to talk about their personal milestones allows them to share and remind others about what they do outside of work, making for good conversation.
No matter what type of internal blog post you're looking for, there are plenty of ways to bring your remote employees closer together with virtual kudos and recognition for their hard work right from their computer screen.
People profiles are an engaging way to make new employees feel welcome and appreciated immediately upon joining the team. It's a good idea to ask them questions about their life, such as how they found out about your company and why they were interested.
Use Friday to answer these icebreaker questions on the people profiles and then create a post welcoming them to the team.
This way, it's an opportunity for you to showcase that you care about more than just work by soliciting personal information from them that can help you build a better relationship with each person on the team.
New hire profiles are a great way to make new employees feel like they are part of the team right away. You can create these posts by featuring employees with standard questions like:
But then add fun icebreaker questions like:
FYI: Answering icebreaker questions doesn’t have to be a one-time event. Friday encourages a culture of connection by offering icebreakers as an add-on to your regular check-ins.
Example Internal Post:
"New Hire Profile #1" - Jane Smith has been working in the marketing department for six months. She found out about the position through a friend of her sister's and was really interested in working with us! During her time at the company, she has enjoyed learning more about how businesses can use social media to increase their reach. It was something completely new to her when she started working here, but now she feels like an expert.
Leadership updates are another great way to keep remote workers connected and engaged - especially if they're located in different parts of the country or around the world! You can make sure everyone is caught up on what has been going on within leadership both at HQ and across your different offices by announcing:
These kinds of updates let people know that you're doing fantastic things and that you want to share it with them and will allow them to get excited about what's going on within the company too!
A company culture update post is an excellent way to share fun or interesting things your employees are doing outside of work. You can even include pictures to get a better sense of the environment. This type of post helps keep morale high, which leads to more engaged employees who want to stick around for the long haul. Additionally, it's crucial for new hires joining the team to get a feel for how they fit into that culture and whether or not it's a culture they want to be a part of.
The profiles and company culture updates will get new hires excited about joining the team immediately upon starting their job search with you.
You can even set up internal knowledge sharing where employees can ask each other questions about various topics like:
Company culture posts should be a part of every company's internal blog to make people feel invested in the company before they've even started their first day. In these posts, companies can utilize the opportunity to receive feedback from employees through surveys or anonymous suggestions.
While some companies say they want honest feedback from their workers, not many truly act upon that desire unless negative news is brought to light. That's why it's important for people to know that there is an outlet for them to voice their concerns and share their thoughts with the management team in a positive manner if they're having any issues on either side of the spectrum.
Customer stories are a great way to teach the different ways that your products and services are making a difference in peoples' lives. You can showcase how your company is positively impacting people's well-being, happiness, and excitement for life!
You can also post reviews from customers who want to share their thoughts on how great it feels to have found the perfect product or service or just want to talk about what they love about it. These anecdotes will show you're creating something of value that brings happiness into the world, making for happy employees!
At Friday, we use Posts internally to give updates about customer support calls, demo responses, and other feature requests that a customer may have.
These types of posts are a great tool to utilize when recognizing team members for their performance and contributions. For example, you may want to celebrate a customer having an amazing experience and how a specific employee provided them with outstanding service.
One way to engage your employees is to share stories about their own customers. Whether it's something they did that made someone's day or an instance where they went above and beyond for one of their customers, sharing these posts will allow others to see how inspired employees are by each other and build camaraderie within the team.
Anniversaries, milestones, and job opportunities are relevant to your employees and can inspire new company blog posts. For example, you may want to celebrate an anniversary by sharing how the business has grown since its inception or thank your specific employees for several years in their position.
Job opportunities are a great way to show appreciation to those who have been with you from the beginning and encourage others to take opportunities for career advancement.
Posts like these can boost employee engagement and morale and show your employees that you value them and the hard work they do.
Company internal blog posts are a great way to build rapport with your employees. By sharing new information, you are demonstrating that there is room for development, growth, and new opportunities within the company. Furthermore, by celebrating milestones or showing appreciation for your team, you are letting them know how valued they are as part of your company.
Friday has many features that can help you communicate with your employees, that won’t cost you an arm and a leg.