If you lead (or are part of) a distributed team, great remote communication is the most important ingredient to your team's success . The reality is that remote communication presents some challenges that require thoughtful solutions.
We've worked with and been a part of numerous distributed teams, so we've had a chance to develop best practices and see what effective communication looks like.
In this guide, we'll share tips and strategies to help you master communication as a remote worker and as a distributed team.
There's a lot of debate on remote work vs. co-located work. The reality is that there's no right answer; it's about finding the right fit for you and your team. In-person work has issues. Remote work has issues.
Therefore, it's important that you understand the gaps that exist with remote communication. We've listed them below:
Unlike many co-located teams, you can't hold in-person meetings at the drop of the hat. These meetings are one of the best ways to collaborate on ambiguous projects.
The fast feedback loop, the ability to interpret body language, and other activities like white-boarding make collaboration with synchronous communication much easier.
Of course you can use Zoom or another video conferencing tool, but the reality is that this is a challenge you will need to learn how to navigate.
When someone is in the office, a lot of passive information gathering happens. This could take the form of a water-cooler conversation, lunch with a coworker, or even visually observing meetings taking place.
This ambient awareness makes people feel more connected. It's actually a communication method. In a remote team, you can still understand what's going on by observing a Slack chat room , but written communication is very different than being in-person.
As a result, remote workers can frequently feel disconnected . This is a challenge you will need to actively work on. We'll discuss strategies shortly.
When you are in the office, it's easy to learn about what's going on and what people are working on through observation. With remote working, you have far fewer data points, which makes it difficult to create accountability.
We wrote an entire post on this topic if you'd like to unpack remote team accountability in a bit more detail.
The final downside of remote work is that it requires leaders to create communication redundancy .
Put simply, when a team works in the office, if you miscommunicate, there are more opportunities to cover your tracks, even if you don't realize you miscommunicated.
So let's say you say something in a meeting that may be ambiguous, but you mention another comment which helps clarify your position as you walk down the hallway with a colleague. This is an example of communication redundancy.
In the world of remote work, you have fewer chances for effective communication, so you need to make the most of the fewer conversations you have. We have some strategies for improving this that we'll talk about later in the post.
The reality is that these communication problems can be improved, but you need to know where to focus your attention. Now let's jump into ways you can work on these challenges.
In the first section, we discussed the issues related to collaboration. When working on ambiguous projects, in-person collaboration is ideal, so how can we solve the internal communication challenges as a distributed team?
I realize that you may be hoping to discover a silver bullet that unlocks the path to productivity, but there are times when you need to gather in a room. For example, many distributed companies will have remote team meetups a couple times a year.
I've worked for distributed companies and we'd try to meet up 1x/quarter (we were a small company so it was easier to schedule). These in-person sessions are great for defining goals and/or discussing thorny issues that require creative solutions.
Remote work is ideal when executing on an existing plan.
As an alternative, collaboration issues can be reduced by conversing in a "rich" environment where you can process additional communication signals like body language. In other words, use video conferencing. If you're curious to learn more about the reasoning behind this, check out media richness theory .
The next communication challenge when working in a remote setting is staying connected . How can you make sure people connected and feel like they are part of a team when working remotely?
I believe the key to solving this issue is to replicate the best parts of office life, but online instead.
The reality is that these events listed above help people feel connected. The good news is that you can replicate many of these activities online, you just need to be intentional about it.
Remote Team Examples:
Finally, when holding a remote team retreat or on-site event, make sure to spend time on team-building activities where people can get to know each other. This is the most opportune time to develop stronger bonds.
In the final section, we'll discuss how you can create redundancy in your communication channels and improve alignment, while decreasing miscommunication.
Write things down.
Make it easy to reference.
The idea is simple. When you speak, your words can be easily forgotten. You might ramble and say things that are unclear. Your words could also be misinterpreted at a later date.
Writing things down is the most important way to enhance internal communication and create redundancy. Steven Sinofsky wrote an amazing article about "writing as thinking" that we highly recommend.
Not all writing is created equal though. Sinofsky tears apart the the Powerpoint presentation below:
The biggest challenge with decks to communicate strategy is the ability for people, managers or individuals, to make up their own ground truth about what a bullet, lone graphic, or slide title implies. If you ever want to see this play out, watch something like a big org change roll out where the "tool" provided by exec management is deck with some moderate slide notes. The game of telephone would show how poor a transfer of information decks can be. Or another test is to consider the new employee just weeks later - how can they get up to speed looking at bullet points?
The structure and format is important, but the next thing you need to do is make the most important stuff visible and constantly reference it.
Specific ways to create communication redundancy:
At Friday, we're working on this problem, as storing your most important conversations in Google Drive is just not working that well.
We've written more about communication redundancy if you'd like to learn more.
In conclusion, remote work communication takes some effort, but if you apply the strategies listed above, it will be much easier for you and your team.
Eliminate friction, enable productive habits, and spend less time on work that feels like work.